His cardiologist has been seeing him for the past 3 years. When I was in vet school, he very nicely gave us a professional discount that was not insignificant, and which we appreciated very much. He was under no obligation to do this. Today, my first visit as a full-fledged veterinarian, he charged me absolutely nothing. I couldn't believe when I heard the receptionist say I was good to go, as I fully expected to pay the whole amount this time.
I left feeling amazing. Not so much because we won't have another few hundred on the credit card bill this month, but because someone did something nice and unnecessary for me. Just because. And I felt so honored, and that I am truly valued as a client - and as a referring DVM. That's the real value of what happened. I plan on sending a thank you of some sort next week, as well as pay-it-forward.
I hope that every time I give something to a client for free, it lifts their spirit and they feel compelled to do something for someone else. The world can be a better place... one random act of kindness at a time.